“I may be just an ol’ country boy, and I don't have a PhD in psychology, but I do know this: If you’re broke, in debt, job hopping, or having trouble at home . . . take action and do something to improve the situation before it’s too late.”
—Lloyd Allard, “King of Salesmen”
Why do some people almost always succeed at selling while others fail? Why do so many of those “success formulas” for selling never work? Why do those seminars, tapes, and videos on selling sound terrific . . . until you try to apply their ideas in the field? Let Lloyd Allard, a sales professional for over thirty years and the winner of numerous sales awards, tell you the truths about selling and offer his tried-and-true practices that have earned him the title “King of Salesmen.”
Unlike any other book ever written on the subject, Selling is a completely new approach to the profession. Allard discovered that many of the practices that are currently being taught to salespeople are simply myths—they are unsound and even harmful. Through his on-the-road experiences, he has developed his own sure-fire concepts for successful direct selling—concepts that will help you achieve your highest career goals.
In Selling, Allard refutes the popular sales “myths” and offers his own 112 principles of selling. He teaches those who seem to face particularly difficult problems in the sales field how to turn their apparent liabilities into assets. He deals with work habits, attitude, dress, finances, and family involvement, and demonstrates his unique selling principles with true stories of how they worked for him in the field.
Essential reading for every salesperson, or for those who are thinking about entering this rewarding profession, Selling will bring new insight and will ensure a brighter future for anyone who wants to succeed in sales.