You have an excellent idea for a business. You are ecstatic about the originality of your business and wouldn’t doubt that there will be tremendous excitement throughout the community and that absolutely everyone would love to receive your products or services. You expect a large profit because you will be working harder than the competition. You have finally found your dream job, your purpose in life. Now is the perfect time to sit down and draw out a business plan.
Maybe not.
One of the reasons most new businesses fail is that reasonable people give in to their excitement and jump in headfirst before a clearly defined business plan is developed. No need to get discouraged. Sheila Holm is perfectly qualified to help calm your expectations and help you approach your goal from a realistic point of view. In Seven Step Business Plan, she skillfully prompts you to consider all the aspects of running a business that are important at this stage while warning against following leads that are not directly pertinent. By asking targeted questions, Holm reins in the adrenaline, introducing you to financial, legal, and partnership options. Without a clearly defined goal, a business is teetering on the brink, and Holm uncomplicates the process by defining terms, providing structure, and giving real-life examples of businesses that have had to realign their goals as they reached different stages of the development process. By the end of the book, you will be ready to fill out the last page of the book yourself, your own personalized business plan. Good Luck!