“At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages.”
—Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox
“Creating Blockbusters! is a blockbuster in itself in terms of its scope and its sweep . . . substantial, fresh insight into the nature of narrative and its place at the cornerstone of all worthy creative expression.”
—Richard Walter, professor and screenwriting chairman, UCLA School of Theater, Film and Television
From bestselling novels and video games, to movies that flood the box office, blockbusters come in many forms. But despite their prominence, most do not last in today’s competitive market. This guide provides the principles that enable anyone, from executives to novices, to develop innovative concepts and promote blockbusters.
Chapters instruct readers how to create relatable, aspiring, memorable characters; add broad audience appeal; and build in elements that make it a franchise; and launch an idea quest. Sections also discuss the Ever-Cool Formula, which satisfies the emotional needs of the audience through pop culture trends and ultimately leads to a successful blockbuster. Through implementable tips, along with fresh research and concrete facts on what audiences want, this book provides the solution for producing the next big hit.
About the Author
Gene Del Vecchio is a nationally recognized marketing expert. For more than twenty years, he has worked with such global, blue-chip companies as Mattel and the Walt Disney Company. Prior to forming his own youth consulting firm, Del Vecchio was a senior vice-president of planning and research at Ogilvy & Mather. He has contributed to such publications as Advertising Age, Newsweek, and the New York Times. Del Vecchio is also the author of Pelican’s The Blockbuster Toy!: How to Invent the Next BIG Thing and Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart.
This is the ePub/eBook version of this title. This is not the print edition.
By Gene Del Vecchio
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
304 pp. 5 ½ x 8 ½
1 illus. 48 charts Appendix Index
ISBN: 9781455615308 ePub file
Download file size: 950kB